Who are you actually writing to?

A recruiter, a hiring manager who has never heard of you, and someone you already know are reading for completely different things. Pick one and the whole message changes.

How It Works

Most outreach advice treats reaching out as one skill. It is not. A recruiter wants to know in one line whether you fit a role they are already working. A hiring manager is deciding in about four seconds whether this is a person or a template. Someone you know is deciding whether helping you costs them anything.

1

Pick who it is going to

One control at the top. The fields, the length limit and the rules all change with it.

2

Fill in the specifics

Two or three boxes, different for each audience.

3

Get the message

Written for that reader, with the parts only you can fill left blank on purpose.

Enter your info to unlock this tool. Instant access, no spam.

pick an audience

Start here

The same message to three different people is three different mistakes

Most outreach advice treats "reaching out" as one skill. It is not. A recruiter working a live posting, a hiring manager who has never heard of you, and someone you already know are reading for completely different things, on completely different budgets of patience.

The recruiter wants to know in one line whether you are a fit for a req they are already working. The hiring manager is deciding, in about four seconds, whether this is a person or a template. Someone you know is deciding whether helping you costs them anything.

So pick who you are writing to first. Everything below changes with it.

Step one

Who is this going to?

Pick who it is going to, then fill in at least the first two boxes.