Map your search funnel, identify where activity is breaking down, and get a clear read on whether the issue is your target, your channels, or your presentation, before you make changes you do not need to make.
How It Works
1
Search Overview
2 dropdowns and 2 fields to fill in.
2
Your Funnel Numbers
Work through this section.
3
Channel and Target Assessment
3 dropdowns and 5 fields to fill in.
Search Overview
Your Funnel Numbers
Estimate your totals over the full search, do not overthink the precision, directional numbers are enough.
Channel and Target Assessment
Your Long Search Diagnostic
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Build a Recalibration Plan
Once you have identified where the search is breaking, the Search Recalibration Planner helps you build a concrete plan for what to keep, what to adjust, and what to test, without abandoning what is actually working.